A good website is essential for any business including home businesses and other small businesses. The good news is that website development is now quite affordable. In fact, there are also some great innovations such that, if you are really strapped for cash, you can quite easily do it yourself.
Here are some reasons for having a good website.
A Good Home Business Website Gives You Credibility and Branding
A quality website gives your home business a degree of credibility as well as exposing potential customers to your business so they can learn more about you before dealing with you. This gives you a great opportunity to build a level of confidence with potential customers to attract them to you rather than your competition.
A good website gives you the opportunity to brand yourself and help you differentiate from your competition.
Your website can help drive customers to your physical business location if that is what you need. It is important to have your business address and even a Google map on your website so customers can easily locate your business.
Improve Connection and Interaction with Your Customers Through Your Website
A good website offers a lot of opportunity to improve interaction with your customers. You can use forums on the site itself or you can also use social media to connect and interact with customers. Some of the opportunities include:
- Customer care and support services
- Customer relations management
- Conducting market research
- Conducting studies on customer attitudes and practices
- Online trading and purchasing
- Reviewing analytics based on website visitors
- Standardizing sales messages and performance
Your Home Business Website Markets Your Business Cost Effectively
It is relatively inexpensive to create and maintain a business website. As we have already mentioned, there are options available to create your own website and you do not necessarily need an expensive professional to create or maintain a website. Having said that, there is no point having a website that is poor quality so we recommend using a professional as soon as you can afford one. But shop around and look for value.
Having a small business website is a lot cheaper than TV, radio, print, or other forms of advertising and is possibly the cheapest way to advertise your business. In fact, your home business becomes visible to anyone with an internet connection. However, it is also important to ensure that your website has good Search Engine Optimization so people can find you when they are looking for your products or services. Getting to page 1 of the search engines requires you to have good content on your website as well as the links to your website from others.
A good website also provides you with a channel to connect and communicate with both existing and potential customers. It gives you the opportunity to provide your visitors with information about your products or services, your business itself and testimonials from existing customers. Testimonials need to be believable so include a photo to any written testimonials, and of course, video testimonials are best.
An Effective Website Opens Your Business to a Larger Market
Your website can be viewed from anywhere in the world. This means that, at no extra cost, a small home business is accessible to potential customers from around the world.
Potential customers can easily get all the information they are looking for about your products and services from your website without the need for ongoing communications such as letters, emails, phone calls or even visits to your premise. Customers have the convenience of dealing with you without having to leave their home. But it is important to think about your website as customers will make decisions based on the information they get from your site. It is also important to make sure your site is also mobile friendly as a growing trend is the use of mobile where people use their phones, tablets and other mobile technology to access the internet.
Here is a video that you may find useful as it talks about designing your own website.