If you run a small business, you need your advertising to be effective. However, the majority of advice on the web about running ads is typically targeted to large organizations having large marketing allocations. Yet that advice is altogether ineffective for the ordinary smaller business. Therefore if you do not have a ton of money to invest in advertising but would love to try it, here are some tips that will help anyone obtain the most effective results. Firstly, I recommend you be extremely focused on your target customer. You're not a huge, well-known company so you need to pinpoint your advertising campaigns to the specific section of the market that likes what you sell.